LES 04418 2016

Delightful Connection

Print

$

85

9 x 13 in
13 x 19 in
Free Shipping

Today, technology has allowed businesses to more quickly achieve a goal that started with the first carefully designed store window- find out what your consumer wants and show them you have it. No need for window washing, item placement, or standing around waiting for customers to pass by. It’s an opportunity because those who have run a business can tell you that simply building the store, doesn’t build the buyers.

But is there something still to be said for that traditional storefront window? The one that in this picture gleams and reflects to catch our attention as we walk?

When a store owner or clerk had to be physically present to set out items or wash the front window, we could strike up a conversation with them. It might be about what was on display or it might just be complimenting the brilliant red of their dress. A relationship was formed, one that kept us coming back and glancing again at the window until we made our first purchase, then another, and another. When we had questions, we knew exactly who we trusted to provide the answers.

Perhaps that’s why advertising today, even when it is more carefully targeted than ever can feel a bit off putting. We need the human element, we crave the store clerk. We don’t just want a window full of things, we want to smile as we see the familiar motion of our friend out front caring for a space they designed just for us.

It’s a balance that’s hard for businesses to find when consumer’s faces are buried in screens of all shapes and sizes. When stores have to compete not only with the building next door but the abundance of them sitting right on our cell phones. If we don’t like living in a world of targeted ads perhaps it's time we look up, and wave at the woman washing the window.

Profile les

Photo by Les Anderson

LES 04418 2016
Entry 02

Contributing To Bettering Mental Health

15% of profit from each photo proudly supports mental health research at the Brain and Behavior Research Foundation. They use 100% of their donations to fund grants for mental health research.

No Path Copy

Recent Reviews

5 out of 5 stars

My print turned out amazing!

It fits perfectly in my entryway. I love the little story that comes with the print explaining where the photo was taken. The website is very user friendly and aesthetically pleasing. Truly a great experience!

Erin

5 out of 5 stars

Causes me to slow down

In a world flooded with fast imagery, Nathan's photography causes me to slow down, to consider the story, to stay awhile and wonder.

The photograph of the fox - The fox is totally unaware of the photographer, makes me feel like a fly on the wall - or a petal on these purple flowers reviewing the world from his perspective.

Paul Hassell - Professional Adventure Photographer

Continue Browsing

LES 01489 2016
Transporting Memories
NDA 03368 2016
Calm Strength
LES 05538 2017
Enduring Thanks